ISPO.com

Sell In Push: your trade fair highlights in an editorial summary

Sometimes it only takes a few words e.g. 6 reasons why it is essential for retailers to visit your booth. The most successful editorial article in 2022, the listicle article, provides the basis for this package.

Show 6 collection highlights or name 6 reasons why a stand visit is worthwhile for a new retailer. Short and compact – direct and to the point.

This listicle article is recommended editorially in Sports Business Update to over 3,000 top-class B2B recipients. It generates interest in the trade and within the industry.

It includes:

• Listicle article on ISPO.com in 2 languages
• B2B newsletter integration in the renowned Sports Business Update of ISPO.com!
• Final reporting

Sell In Boost – How to get your brand noticed at the trade show!

Win new retailers? Get more attention for your booth, collections or themes with the digital boost of ISPO.com. In this package we have combined all proven communication mechanisms to generate as much attention as possible for your brand before and during the trade show.

An editorial native advertising article on ISPO.com puts your theme/collection in the spotlight. Based on an interview with a product manager, marketing manager or the CEO, it will be implemented by our editors in four languages (!) and distributed to the right readers. This is recommended editorially in Sports Business Update to over 3,000 top-class B2B recipients. Thus, it arouses interest in the trade and within the industry.

The « Presented by Module » offers logo visibility on 5 selected editorial articles about OutDoor by ISPO and links to your website or the editorial article.

Your own landing page on ISPO.com, the brand channel, is valid for a whole year and bundles your editorial article with your company philosophy, KPIs about the brand and a brand video. It can be enriched with new topics at any time, contains a CTA for lead generation and can be easily integrated into your own communication… with a high level of ISPO.com credibility.

It includes:

• One editorial native advertising article – Storytelling at its best!
• B2B newsletter integration in the renowned Sports Business Update of ISPO.com!
• « Presented by » High visibility on OutDoor by ISPO related articles!
• Full-year landing page on ISPO.com with the brand channel!
• Final reporting

Sell In Ultimate – More is not possible!

Present your brand on the editorial theme page of OutDoor by ISPO 2023 and receive the mechanisms of the Sell In Boost package on top. You can’t get more visibility and attention to strengthen your trade show presence!

Every visitor who is looking for information about the fair on the theme page can’t miss your logo – Means “Presented by” Modul on the Outdoor by ISPO theme page

It contains:

• “Presented by” module on the editorial theme page for Outdoor by ISPO 2023
• One editorial native advertising article – Storytelling at its best!
• Listicle article on ISPO.com in 4 languages
• B2B newsletter integration in the renowned Sports Business Update of ISPO.com!
• High logo visibility on 5 articles with OutDoor by ISPO reference!
• Extend your stand on ISPO.com with the brand channel!
• Final reporting

Sell Out add-on option: how to excite consumers after the B2B approach.

Book one of the three Sell In packages above and we’ll promote the included content both to our consumer experts readers on ISPO.com and outside our network via a very well-targeted distribution campaign. At the right time, of course, when the products are available to consumers.

Here, the content of the articles is adapted to the needs of consumers.

It includes:

• Distribution campaign
• Reporting