Visitor marketing
Print Friendly, PDF & Email

Vouchers for one-day tickets

A full exhibition stand with plenty of promising contacts: Don’t forget to invite your potential customers to the fair personally. Send them a voucher or an online voucher for a one-day ticket to LASER World of PHOTONICS.

It really is worth the trouble! 94 % of all visitors who use guest tickets visit the stand of the exhibitor they received them from. We record the numbers of all redeemed vouchers. You can access the address information at the Exhibitor Shop after the fair. That way you know who actually used their voucher or online voucher for a one-day ticket – information you can incorporate into your other activities.

What do (online) vouchers for one-day tickets cost?

We charge you € 23 per voucher. However, you only pay for vouchers that are actually used. Furthermore, for a booth smaller than 100 m2, you don’t pay more than 2 vouchers, bigger or equal 100 m2 you don’t pay more than 1 voucher per m2 of rented stand space. Co-exhibitors that do not belong to the same group of companies as the main exhibitor pay for no more than 20 redeemed ticket vouchers.

Tip: Post a voucher banner at your homepage and find out who is planning to visit your stand before the fair even begins.

Per redeemed online voucher* € 23
Per redeemed printed voucher* € 23
* No more than 2 vouchers per square meter of rented exhibition space are charged.


Voucher banner

Simplify the registration process for your guests:
Post a voucher banner on your website. Your visitors can use the banner to register in advance using the vouchers or online vouchers for one-day tickets that you sent them.

After redeeming the (online) voucher, your customers will be sent a mobile ticket in addition to the Print@home Ticket by e-mail. By simply holding the mobile ticket on their smartphone to the scanner at admission, they can pass through the turnstiles. This is the fastest way to guide your customers to your exhibition stand.

Your advantage: You know who to expect at your stand before the fair even begins. You can download the voucher banner and pre-registration data at the Exhibitor Shop at

Voucher banner free of charge


Exhibition logo as ad insert

Inform your customers that you will be exhibiting at the fair ahead of time. Simply incorporate the fair’s logo along with your hall and stand number into your print ads.

Files in print-ready PDF format are available for download at the Exhibitor Shop at

100 mm x 30 mm
40 mm x 30 mm
35 mm x 15 mm

Exhibition logo as ad insert free of charge


Personalized banners for your homepage

Call your customers‘ attention to your presence at the fair. Post an invitation banner on your homepage that includes your hall and stand number.

Banners with the LASER World of PHOTONICS design can be downloaded at the Exhibitor Shop at Banners are available in various sizes in PNG format.

Personalized banners for your homepage free of charge



Lead retrieval (Scan2Lead)

The Scan2Lead visitor scanner allows exhibitors to quickly record information from potential customers at the fair with a single scan.

Scan2Lead solutions give exhibitors access to information provided during registration and allow them to download the visitors’ particulars that they scanned at their exhibition stands. Exporting the data from the Scan2Lead Portal to any commercially available database is possible immediately, at any time and up to four weeks after the end of the fair. Thanks to the new system used to register visitors, the contact information that visitors provide online or when they register at the fair is promptly available during the fair.

The mini-scanner in the Collect solution is suitable for simply collecting visitor information. The Smart solution allows you to conveniently add individual specifics or additional information. All you have to do is purchase a license code for our App – and you are ready to get started. You can also expand on these solutions by adding station variants with a notebook and scanner pistols. As an exhibitor, you profit from Scan2Lead because it allows you to collect customer information with a single scan at your stand.

Lead retrieval (Scan2Lead) from € 149


Lead Management Service

Our lead management service is a full-service solution for recording information from meetings with visitors at the fair. This service is particularly suitable for exhibitors who use paper contact sheets and need the information in the form of an Excel list quickly, so that they can respond to visitor inquiries.

We will work with you to compile an ideal lead sheet based on your trade-fair objectives and the information that you want to get from your visitors at the fair. As many printed copies of your lead sheets as you need will be delivered to your exhibition stand prior to the show.

During the fair, the MEPLAN team will digitize your lead sheets and the information that they contain on site. You will receive daily updates of the results in the form of a quality-tested data set in an Excel table with all contact and meeting information as well as assessments regarding visitor profile and interests.

Your advantage: No tying up of resources ahead of, during and after the exhibition, post-fair follow-up can begin while the event is still on-going.

We would be pleased to send you a free, non-binding offer for our services.

Lead Management Service on request


Your key to trade fair success

Professional trade fair planning is the best way to guarantee that you make optimum use of LASER World of PHOTONICS to communicate with your target groups. The initiative ‘Your key to trade fair success’ gives you access to an extensive range of fair-related know-how in the form of various training courses, a handbook for pre-show planning as well as templates and checklists. The package of helpful tools and services gives you additional practical support in the implementation of the most important steps as you prepare for, participate in and follow up on the fair. For LASER World of PHOTONICS 2019 we are offering the following workshops and trainings:

Exhibitor workshop:
Trade show planning (basic course): February 12, 2019, Munich

Online training courses:
February 13, 2019, Module 1: Planning your trade fair appearance
February 20, 2019, Module 2: Designing your trade fair stand
February 27, 2019, Module 3: Visitor marketing
March 27, 2019, Module 4: Communication at your trade fair stand
April 03, 2019, Module 5: Trade fair follow-up and evaluation

You can sign up for the training courses on the portal of the Your key to trade fair success’ initiative. There you will also find a white paper and checklists for your successful trade show preparation.

The LASER World of PHOTONICS project team will pay the participation fee for all registered exhibitors.

Initiative Your key to trade fair success’ free of charge
Widget Area  |  Info: There are no widgets in selected area, add some please.

Trade fair training courses

A friendly smile is considered an essential tool of the trade at every show, but that’s not all you need. At the trade fair, your stand team will be in a special communication situation. Not only do your staff members have to actively approach the visitors, they also have to cope with unexpected and sometimes critical situations.

With MEPLAN CONSULT, your stand team becomes a success factor:

In-house training courses:
These training sessions offer an optimal preparation for the communicative challenges at the exhibition stand, based on practice-oriented, interactive examples.

Trade Show Kick-off:
The kick-off event serves as a perfect motivation boost right before the start of the trade fair, delivered on your exhibition stand.

Live trade-fair training:
We check the service quality of your stand staff and give you feedback in a coaching session already during the trade show.

These will offer you an effective tutorial for your communication and behavioral strategy for the show, which your staff can simply attend from their PC.

Trade fair training courses on request



The success of your trade show participation is what counts. MEPLAN CONSULT helps you measure your success.

Service quality analysis
MEPLAN CONSULT actively participates in your stand event. Afterwards, the evaluation results will be discussed so that optimizations can be implemented already during the show.

Exhibition stand feedback
Our exhibition stand specialists will give you professional feedback on your trade fair presentation. The analysis of your stand is carried out based on an extensive catalog of assessment criteria.

Evaluation on request



Millions of international B2B decision makers at the push of a button.

Digital Marketing Technology for your B2B Growth.
TrustedTargeting powered by LASER World of PHOTONICS lets you reach your target group which you meet at the trade show – always and anywhere online, even when there is no show going on.

TrustedTargeting is a technology that allows you to address B2B decision makers on the internet — no matter what website they visit. The process is quite simple: You provide us with creative material. We realize the online campaign based on our B2B data. Potential customers visit your website.

Fast, measurable and with high cost control our clients gain:

  • access to new target groups online and thereby realize a greater market potential while fully adhering to data privacy laws.
  • a new tool in their digital marketing mix for their international growth strategy that works on all relevant devices and channels.
  • access to a unique and trusted data basis through real customer touchpoints for over 18 B2B industries.
TrustedTargeting campaign „Starter” € 1,799
TrustedTargeting campaign „Premium” € 3,499
TrustedTargeting campaign „Advanced” € 6,999

More information


Your contact

Vouchers for one-day tickets, voucher banners,
ad inserts, personalized banners

LASER World of PHOTONICS exhibitor hotline
Phone:+49 89 949-11518
Lead Management Service, ‘Your key to trade fair success’, trade fair training courses, evaluation
Phone:+49 89 540 267 311


Lead retrieval (Scan2Lead)
Exhibitor Technical Services
Phone:+49 89 949-21121
LASER World of PHOTONICS Media Services
Phone:+49 89 666166-24