App

Welcome Interstitial

Welcome all visitors with your digital cover. Benefit from the highest level of exclusiveness in the IAA app and present your highlights with every use of the app.

The Welcome Interstitial will be shown as a full screen ad directly after opening of the IAA app and the personalization process.

This most prominent ad placement is bookable only once.

  Price
Welcome Interstitial (exclusive) € 17,000
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Banner on the home screen

Boost your presence and recognition factor! Gain the attention of potential customers and business partners with your banner placement on the home screen of the IAA app.

  Price
Banner on the home screen* € 3,500

*Availability not limited; Banners are on rotation

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  • Story on the home screen

    Story on the home screen

  • Story with up to 4 subpages

    Story with up to 4 subpages

Tell your story

Make a lasting impact! Tell your brand story and showcase your innovations, products or events – personalized in the look and feel of your brand. Stories appear on the home screen of the IAA app and are switched on a daily basis during the event.

  Price
Tell your story € 3,500
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  • Industry news on the home screen

    Industry news on the home screen

  • Detailed page of your industry news

    Detailed page of your industry news

Sponsored industry news

Your innovations included in the editorial news section of IAA MOBILITY! Spark visitors’ interest and showcase your products with a sponsored news article. Your news will appear as a teaser on the home screen of the IAA app and in full detail in the section “Industry news” – alongside the editorial content.

  Price
Sponsored industry news* € 10,000

*Sponsored industry news are limited

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  • Search results banner

    Search results banner

  • Favorites banner

    Favorites banner

Exclusive placements

Search results banner

Increase your click rate with the search results banner prominently published in the search results overview.

Favorites banner

To awaken the interest, you can book this banner in the IAA app. Targeted advertising in visitors’ favorites lists gets your company noticed.

  Price
Search results banner (exclusive) € 6,500
Favorites banner (exclusive) € 6,500
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Sponsoring of a product category

Address your target group directly and become an exclusive sponsor of a product main category in the IAA app.

Your permanent banner appears exclusively in the category you sponsor. It is also published in the app’s further navigation of this category and links to your exhibitor profile.

This sponsoring is bookable only once per product main category.

  Price
Sponsoring of a product category € 5,500
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  • Directory banner

    Directory banner

  • Event banner

    Event banner

  • News banner

    News banner

  • Content banner

    Content banner

Banner

Directory banner

Your company as an eye-catcher! Gain maximum exposure and visibility with this attractive banner placement. Your banner appears in often-used directories of the IAA app such as the list of exhibitors or products.

Event banner, News banner or Content banner

The IAA app allows access to all the important information about the event as well as a direct exchange – anywhere and at any time. To awaken the interest of the attendees, you can book a banner e. g. in the event program, in the industry news overview section or within often-used sections such as ‘Getting there’ or opening hours.

  Price
Directory banner* € 2,500
Event banner* € 2,500
News banner* € 2,500
Content banner* € 2,500

*Availability not limited; Banners are on rotation

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Brand logo in the app onboarding

Make sure you are in pole position! Appear on the screens of IAA app users as they go through the process of personalizing their unique app experience by making individual settings. With this logo placement you reach your audience and increase your brand’s awareness.

  Price
Brand logo in the app onboarding* € 2,750

*Placements are limited

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Top of the list

Stand on the top! Break the pattern of the alphabetical order and appear in the beginning of the most-used app directories. Your entry will be placed as one of three pole positions – providing high visibility and exposure.

  Price
Top of the list* € 2,000

*Available directories: exhibitors, exhibitors according to categories, products and products according to categories; max. 3 placements per directory

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Recommendation on the home screen

Appear with your logo in the section ‚Interesting exhibitors‘ on the home screen of the IAA app when your product portfolio matches the user‘s profile.

  Price
Recommendation on the home screen* € 750

*Availability not limited; Logos are on rotation

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Push notifications

Your direct line to the IAA MOBILITY visitors! Discover various possibilities to send notifications tailored to your individual goals.

Push notification to all users
With your push notification you reach all IAA app users. If you would like to highlight your latest products or an event, this is a great way to notify them and get them talking about you.

Push notification – interest based
Address your target group directly and send a push notification to exactly the visitors who are interested in your products.

  Price
Push notification to all users* (each notification) € 2,500
Push notification – interest based (each notification) € 1,200

*Notifications are limited; offer includes one notification at a specific date and time

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Top Events

By booking the Top Event, your exhibitor event will appear in the Top Events section directly on the start page of the app.

  Price
Top Events* € 950

*Placements are limited

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Your contact

IAA Media Services
Phone:+49 89 66 61 66 44