Visitor marketing

Vouchers for one-day tickets / permanent tickets

A full exhibition stand and plenty of promising contacts: Don’t forget to invite your potential customers to the fair personally by sending them a voucher for a one-day ticket / permanent ticket – a free admission voucher for productronica.

It really is worth the trouble! The overwhelming majority of visitors who receive vouchers visit the stand of the exhibitor who invited them to the fair. We also keep a record of the numbers of all vouchers redeemed at the entrance. You can access the address information at the Exhibitor Shop after the fair. That way you know who actually used their guest tickets, information you can incorporate into your other post-fair activities.

Online vouchers are free of charge and available in unlimited quantities!

Voucher banner

Simplify the registration process for your guests by posting a voucher banner on your homepage. Your visitors can use the banner to register in advance using the vouchers or online vouchers for one-day tickets that you sent them. They will then receive a print@home ticket by e-mail.

The advantage: You know in advance who plans to visit your exhibition stand. Simply download the voucher banner and pre-registration information at www.productronica.com/exhibitorshop.

productronica logo as ad inset

Inform your customers that you will be exhibiting at the fair ahead of time. Simply incorporate the fair’s logo along with your hall and stand numbers into your print ads. Files in print-ready PDF format are available for download at the Exhibitor Shop at www.productronica.com/exhibitorshop.

• Size 100 mm x 30 mm
• Size 40 mm x 30 mm
• Size 35 mm x 15 mm

Personalized banners for your homepage

Call your customers‘ attention to your presence at the fair. Post an invitation banner on your homepage that includes your hall and stand number.

Banners with the productronica design can be downloaded at the Exhibitor Shop at www.productronica.com/exhibitorshop. Banners are available in various sizes in PNG format.

Lead retrieval (Scan2Lead)

The Scan2Lead visitor scanner allows exhibitors to quickly record information from potential customers at the fair with a single scan.

Scan2Lead solutions give exhibitors access to information provided during registration and allow them to download the visitors’ particulars that they scanned at their exhibition stands. Exporting the data from the Scan2Lead Portal to any commercially available database is possible immediately, at any time and up to four weeks after the end of the fair. Thanks to the new system used to register visitors, the contact information that visitors provide online or when they register at the fair is promptly available during the fair.

The mini-scanner in the Collect solution is suitable for simply collecting visitor information. The Smart solution allows you to conveniently add individual specifics or additional information. All you have to do is purchase a license code for our App – and you are ready to get started. You can also expand on these solutions by adding station variants with a notebook and scanner pistols. As an exhibitor, you profit from Scan2Lead because it allows you to collect customer information with a single scan at your stand.

TrustedTargeting

Millions of international B2B decision makers at the push of a button.
TrustedTargeting.

Digital Marketing Technology for your B2B Growth.
TrustedTargeting powered by productronica lets you reach your target group which you meet at the trade show – always and anywhere online, even when there is no show going on.

TrustedTargeting is a technology that allows you to address B2B decision makers on the internet — no matter what website they visit. The process is quite simple: You provide us with creative material. We realize the online campaign based on our B2B data. Potential customers visit your website.

Fast, measurable and with high cost control our clients gain:

• access to new target groups online and thereby realize a greater market potential while fully adhering to data privacy laws.
• a new tool in their digital marketing mix for their international growth strategy that works on all relevant devices and channels.
• access to a unique and trusted data basis through real customer touchpoints for over 18 B2B industries.
• six different segments in the productronica target group
  

More information

www.trustedtargeting.com